One more Greek bank refreshed its logo, one more visual identity roll-out was successfully implemented by Kouros!

GENIKI Bank – a Greek lender with a network of 105 retail branches and a former subsidiary of Societe Generale – was recently absorbed by the Piraeus Bank Group. After unveiling its redesigned identity, GENIKI Bank appointed Kouros to develop, produce and install – across Greece – its new corporate signage: illuminated signs, ATM enclosures, window graphics and indoor merchandising material!

The roll-out for all 44 branches in Athens was completed in just 4 days, while a total number of 105 branches and 65 Off-site ATM’s throughout Greece were rebranded in just 2 weeks!